Wisdom Senior Care^®

Senior & Assisted Living Services • Year: 2025

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What Is Wisdom Senior Care?

Wisdom Senior Care is a franchise in the in-home senior care sector that provides in-home care services to seniors. Services are delivered in clients' homes to individual consumer clients, with a stated client mix of approximately 95% private-pay and 5% Medicaid. The core service bundle includes 24-hour care and support, companionship, personal care, dementia/Alzheimer’s care, geriatric care, home management and transportation, and, where state licensure permits, related non-medical and skilled medical/health support services; franchisees are provided access to web-based software (currently WellSky and Thryv) for scheduling and client management.

Wisdom Senior Care Franchise: Pros and Cons

The franchise's strong territory protection score of 75 (top quarter in Senior & Assisted Living Services) gives franchisees unusually robust defense against intra-brand competition, but the franchisor operates zero corporate-owned units (bottom 5%), limiting its ability to test and refine systems in-house and potentially slowing operational improvements for franchisees.

Pros

The franchisor's territory protection score is 75, well above typical for Senior & Assisted Living Services (top quarter), giving you stronger defense against nearby intra-brand competition.

A maximum total investment of $91,900 is well below what's common in this sector, keeping your upfront cash requirement modest compared with peers.

The system reports zero disclosed lawsuits, zero franchisee-initiated judgments/settlements, zero government penalties, and zero franchisor enforcement—an unusually clean legal and regulatory record versus peers (bottom 5%), which reduces legal distraction and risk.

Cons

The franchisor operates zero corporate-owned units, well below industry norm (bottom 5%); they do not run locations themselves, which limits their ability to test and iterate operational systems in-house.

The franchisor cannot sell online in your territory — an unusual absence (93.8% of franchises allow this) — which restricts franchisor-driven online lead generation, centralized e-commerce, or tele-sales channels that could help your location.

The franchisor cannot use different trademarks, which is uncommon in this sector (about 88% allow it); this limits their ability to pilot sub-brands or adjacent services that might broaden system demand.

Lawsuits & Legal Risk

100

Excellent

The franchise reported no material legal proceedings.

Territory Protection

75/100

Excellent

Grants a protected operating area where the franchisor will not place other physical units. The franchisor retains the right to develop additional units in the surrounding market due to the absence of a right of first refusal, while the franchisee maintains site-specific relocation rights, influencing market density and site-specific operational rights.

Training & Support

46/100

NORMAL

Wisdom Senior Care provides a robust 72-hour training curriculum designed to prepare two initial trainees for launch through a structured training program. The program includes on-site launch support for operational readiness that carries additional fees, and franchisees are responsible for travel and living expenses.

Unit Growth Analysis

The franchise shows a volatile but net-positive trajectory: unit count rose from 9 in 2022 to 12 in 2023 (+33.3%), dipped to 10 in 2024 (−16.7%), then rebounded to 13 in 2025 (+30.0%), a net gain of 4 units (44.4%) over the period. For investors this indicates resilience and moderate expansion—the latest 30.0% YoY growth brings the system to its highest count—but the large swing from −16.7% to +30.0% (a 46.7 percentage-point change) signals execution or market volatility that should be monitored before increasing scale investments.

How Much Does It Cost to Open a Wisdom Senior Care Franchise?

Opening a Wisdom Senior Care franchise requires a total initial investment of $72,890 to $91,900, according to the 2025 Franchise Disclosure Document. This range covers the franchise fee, real estate, equipment, training, and initial working capital needed to launch and operate through the early months.

Minimum Investment

$72,890

Franchise Fee

Real Estate

Equipment & Assets

Reserves

Training

Other

Maximum Investment

$91,900

Minimum Investment Breakdown

Franchise Fee$50,000

Real Estate$550

Equipment & Assets$4,080

Reserves$11,000

Training$1,950

Other$5,310

Maximum Investment Breakdown

Franchise Fee$50,000

Real Estate$1,500

Equipment & Assets$10,200

Reserves$13,000

Training$4,200

Other$13,000

Investment Analysis

This investment analysis is coming soon. Have ideas for other analyses you'd like us to add? Get in touch.

The initial investment amounts shown are estimates only. Actual costs may vary based on location size, business model, and multi-unit ownership arrangements. We recommend reviewing the full Franchise Disclosure Document for complete details.

How Much Do Wisdom Senior Care Franchise Owners Make?

Wisdom Senior Care franchise locations reported average gross sales of $552,208 and median gross sales of $334,456 in 2025, based on financial performance data disclosed in Item 19 of the Franchise Disclosure Document.

Average Gross Sales:

$552,208

Median Gross Sales:

$334,456

High Gross Sales:

$1,779,713

Low Gross Sales:

$189,208

Sample Size:

Percent Attaining Average:

14.0%

Franchise vs Corporate Performance: The Item 19 provides only franchised outlet results — franchised outlets averaged 552,208 in gross sales in 2024 and no company-owned or affiliate performance data is provided for comparison.

Performance Variability Analysis: The 2024 mean (552,208) is substantially higher than the median (334,456) and the range (low 189,208 to high 1,779,713), indicating a skewed distribution with a few high-performing outlets driving up the average.

Data Scope and Limitations: The 2024 results are based on a small sample (6 full-year franchised outlets), the data is self-reported and explicitly not independently audited, and there is an internal inconsistency in the reported denominator for the percent meeting the average.

Frequently Asked Questions

How much does it cost to open a Wisdom Senior Care franchise?

The total initial investment for a Wisdom Senior Care franchise ranges from $72,890 to $91,900, according to the 2025 Franchise Disclosure Document. This includes the franchise fee, real estate, equipment, training, and working capital.

What is the Wisdom Senior Care initial franchise fee?

The initial franchise fee for Wisdom Senior Care is $50,000, as stated in the 2025 FDD. This fee is paid upon signing the Franchise Agreement.

How much do Wisdom Senior Care franchise owners make?

Wisdom Senior Care franchise locations reported average gross sales of $552,208 and median gross sales of $334,456 in 2025, based on Item 19 of the Franchise Disclosure Document. Actual earnings vary by location, market, and operator experience.

Does Wisdom Senior Care have any franchise lawsuits or legal issues?

Wisdom Senior Care received a legal risk score of 100 out of 100 in the 2025 FDD analysis. The franchise reported no material legal proceedings.

Does Wisdom Senior Care offer exclusive franchise territories?

Wisdom Senior Care received a territory protection score of 75 out of 100. Grants a protected operating area where the franchisor will not place other physical units.

What training does Wisdom Senior Care provide to new franchisees?

Wisdom Senior Care received a training and support score of 46 out of 100. Wisdom Senior Care provides a robust 72-hour training curriculum designed to prepare two initial trainees for launch through a structured training program.

How many Wisdom Senior Care franchise locations are there?

Wisdom Senior Care had 13 total locations as of the 2025 Franchise Disclosure Document.

What type of business is Wisdom Senior Care?

Wisdom Senior Care is a franchise in the in-home senior care sector that provides in-home care services to seniors.

Interested in Wisdom Senior Care?

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