Vertica Fitness^®

Health & Wellness • Year: 2025

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What Is Vertica Fitness?

Vertica Fitness offers a pole fitness exercise studio. The operational model is a brick-and-mortar studio location. It serves the general public (B2C) and its core service is providing pole fitness exercise classes and related studio services.

Vertica Fitness Franchise: Pros and Cons

The franchise’s biggest strength is a clean legal record — zero disclosed lawsuits or related legal actions, well below typical Health & Wellness peers — which reduces legal overhang for new franchisees. However, it provides no on-site training (about 91% of Health & Wellness franchises offer it), so you must rely on remote training or budget for extra site-specific onboarding.

Pros

Zero disclosed lawsuits and zero related legal actions (judgments, settlements, government penalties, franchisor enforcement, or fraud claims) — a clean legal record well below what's typical in Health & Wellness, which reduces the legal overhang you would inherit as a new franchisee.

A Territory Protection Score of 65, well above peers in Health & Wellness, gives you meaningful territory defense so the franchisor is less likely to approve a nearby competing location.

The $19,950 initial franchise fee is well below typical for Health & Wellness, lowering your upfront cash requirement; additionally, the franchisor does not require managers to hold equity, giving you flexibility in structuring local ownership and compensation.

Cons

No on-site training is provided, an unusual absence (about 91% of Health & Wellness franchises offer on-site training), meaning you'll need to rely on remote training or budget for extra site-specific onboarding and mentoring.

Lawsuits & Legal Risk

100

Excellent

The franchise reported no material legal proceedings.

Territory Protection

65/100

Excellent

Grants a protected operating area where the franchisor will not place other physical units. The franchisor retains the right to sell via e‑commerce, to operate under different trademarks, and to develop additional units affecting market density; the franchisee retains site-specific relocation rights and protection is not contingent on performance quotas.

Training & Support

36/100

NORMAL

The brand provides a targeted 52-hour training curriculum designed to prepare two staff members for launch. On-site training is not provided, and franchisees are responsible for travel and living expenses associated with training.

Unit Growth Analysis

This franchise expanded from 2 units in 2023 to 5 in 2024 and 7 in 2025, so unit counts are increasing but growth is decelerating: YoY growth fell from 150% (2023→2024) to 40% (2024→2025) and net unit adds declined from +3 to +2. For investors this signals a healthy early-stage rollout with continued expansion but waning momentum—monitor whether absolute unit additions rebound, since percentage growth will naturally compress as the base grows.

How Much Does It Cost to Open a Vertica Fitness Franchise?

Opening a Vertica Fitness franchise requires a total initial investment of $194,400 to $324,275, according to the 2025 Franchise Disclosure Document. This range covers the franchise fee, real estate, equipment, training, and initial working capital needed to launch and operate through the early months.

Minimum Investment

$194,400

Franchise Fee

Real Estate

Equipment & Assets

Reserves

Training

Other

Maximum Investment

$324,275

Minimum Investment Breakdown

Franchise Fee$59,950

Real Estate$53,500

Equipment & Assets$42,950

Reserves$10,000

Training$500

Other$27,500

Maximum Investment Breakdown

Franchise Fee$59,950

Real Estate$130,000

Equipment & Assets$73,525

Reserves$20,000

Training$4,000

Other$36,800

Investment Analysis

This investment analysis is coming soon. Have ideas for other analyses you'd like us to add? Get in touch.

The initial investment amounts shown are estimates only. Actual costs may vary based on location size, business model, and multi-unit ownership arrangements. We recommend reviewing the full Franchise Disclosure Document for complete details.

How Much Do Vertica Fitness Franchise Owners Make?

Vertica Fitness franchise locations reported average gross sales of $269,444 and median gross sales of $319,412 in 2025, based on financial performance data disclosed in Item 19 of the Franchise Disclosure Document.

Average Gross Sales:

$269,444

Median Gross Sales:

$319,412

High Gross Sales:

$445,302

Low Gross Sales:

$78,153

Sample Size:

Franchise vs Corporate Performance: The franchised sample (five outlets) had an average 2024 gross sales of 269,444 and a median of 319,412, while the company/affiliate outlets provide detailed expense and adjusted net profit figures, indicating the franchisor reports earnings more fully for its company-owned locations than for franchisees.

Performance Variability Analysis: Franchisee 2024 gross sales ranged widely from 78,153 to 445,302, with the middle value (median) at 319,412, showing substantial variability likely influenced by differing opening dates and limited operating months.

Data Scope and Limitations: The franchised dataset is small (five outlets) and many did not operate for the full year, expense details (and audited status) are only provided for two affiliate outlets, so results may not represent typical full-year franchise performance.

Frequently Asked Questions

How much does it cost to open a Vertica Fitness franchise?

The total initial investment for a Vertica Fitness franchise ranges from $194,400 to $324,275, according to the 2025 Franchise Disclosure Document. This includes the franchise fee, real estate, equipment, training, and working capital.

What is the Vertica Fitness initial franchise fee?

The initial franchise fee for Vertica Fitness is $19,950, as stated in the 2025 FDD. This fee is paid upon signing the Franchise Agreement.

How much do Vertica Fitness franchise owners make?

Vertica Fitness franchise locations reported average gross sales of $269,444 and median gross sales of $319,412 in 2025, based on Item 19 of the Franchise Disclosure Document. Actual earnings vary by location, market, and operator experience.

Does Vertica Fitness have any franchise lawsuits or legal issues?

Vertica Fitness received a legal risk score of 100 out of 100 in the 2025 FDD analysis. The franchise reported no material legal proceedings.

Does Vertica Fitness offer exclusive franchise territories?

Vertica Fitness received a territory protection score of 65 out of 100. Grants a protected operating area where the franchisor will not place other physical units.

What training does Vertica Fitness provide to new franchisees?

Vertica Fitness received a training and support score of 36 out of 100. The brand provides a targeted 52-hour training curriculum designed to prepare two staff members for launch.

How many Vertica Fitness franchise locations are there?

Vertica Fitness had 7 total locations as of the 2025 Franchise Disclosure Document.

What type of business is Vertica Fitness?

Vertica Fitness offers a pole fitness exercise studio.

Interested in Vertica Fitness?

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