The Maids^®

Home & Commercial Services • Year: 2025

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What Is The Maids?

The Maids is a franchise in the Home & Commercial Services category that grants rights to establish and operate The Maids household maintenance and home services businesses. Franchisees provide efficient household cleaning services to people who lack the time or desire to clean their homes, serving primarily individual consumers (B2C). The operational model is mobile, requiring franchisees to purchase or lease one vehicle for each maid team and to locate customer accounts; the core service bundle is residential cleaning delivered by maid teams.

The Maids Franchise: Pros and Cons

With 1,665 outlets including 1,517 franchised locations, the system offers strong brand recognition and a large peer network for franchisees, but the Item 7 lists a maximum initial fee of $84,000—well above industry norms—raising the potential upfront cost and financial risk for new owners.

Pros

The system counts 1,665 outlets, including 1,517 franchised locations—far larger than what's typical in Home & Commercial Services, giving you strong brand recognition and a broad peer network to learn from.

There are zero disclosed lawsuits, zero franchisee-initiated judgments or settlements, and no government penalties—an unusually clean legal and enforcement record for the sector, which reduces legal risk during due diligence.

The listed initial franchise fee is only $50 and initial fees are refundable on failure—an unusually low and flexible upfront cost profile that leaves you with more cash on hand for build-out and early operating expenses.

Cons

The Item 7 maximum initial fee is $84,000, which is higher than industry norms—this maximum raises the potential cost to acquire franchise rights and increases your possible upfront expense exposure.

There are 148 company-owned locations, well above what's typical—this sizeable corporate fleet warrants further investigation into the franchisor's growth strategy and commitment to growing the franchise channel.

Non-renewals (34) and reacquired outlets (25) are both unusually high for this sector, indicating a pattern of operators exiting the system at renewal or selling back their units.

Lawsuits & Legal Risk

100

Excellent

The franchise reported no material legal proceedings.

Territory Protection

51/100

NORMAL

Grants a protected operating area where the franchisor will not place other physical units. Franchisor retains rights to sell via e-commerce and alternative distribution channels, to use alternate trademarks, and to develop nearby units without ROFR; protection is subject to performance contingencies and franchisee retains site-specific relocation and market-density rights.

Training & Support

59/100

NORMAL

The brand provides a robust 92-hour training curriculum designed to prepare two staff members for launch, combining classroom instruction, hands-on operational training, and managerial preparation. The program includes on-site operational readiness and launch support, with on-site assistance carrying additional fees and travel and living expenses borne by the franchisee.

Unit Growth Analysis

This franchise shows modest, slightly accelerating unit growth—units rose from 1,583 (2022) to 1,665 (2025), a net gain of 82 units (+5.2% cumulative) with YoY growth moving from ~1.45% (2023) to ~1.81% (2024) and ~1.84% (2025). For investors this signals a stable, low-volatility system with slow but positive expansion—healthy but limited upside absent a larger acceleration; the main change to note is a ~0.38 percentage-point jump between 2023 and 2024 followed by only a +0.03 pp gain into 2025.

How Much Does It Cost to Open a The Maids Franchise?

Opening a The Maids franchise requires a total initial investment of $163,440 to $319,400, according to the 2025 Franchise Disclosure Document. This range covers the franchise fee, real estate, equipment, training, and initial working capital needed to launch and operate through the early months.

Minimum Investment

$163,440

Franchise Fee

Real Estate

Equipment & Assets

Reserves

Training

Other

Maximum Investment

$319,400

Minimum Investment Breakdown

Franchise Fee$30,000

Real Estate$1,800

Equipment & Assets$0

Reserves$24,880

Training$1,040

Other$105,720

Maximum Investment Breakdown

Franchise Fee$84,000

Real Estate$6,650

Equipment & Assets$0

Reserves$34,500

Training$4,650

Other$189,600

Investment Analysis

This investment analysis is coming soon. Have ideas for other analyses you'd like us to add? Get in touch.

The initial investment amounts shown are estimates only. Actual costs may vary based on location size, business model, and multi-unit ownership arrangements. We recommend reviewing the full Franchise Disclosure Document for complete details.

How Much Do The Maids Franchise Owners Make?

The Maids franchise locations reported average gross sales of $1,200,647 and median gross sales of $857,290 in 2025, based on financial performance data disclosed in Item 19 of the Franchise Disclosure Document.

Average Gross Sales:

$1,200,647

Median Gross Sales:

$857,290

High Gross Sales:

$7,271,112

Low Gross Sales:

$48,339

Sample Size:

1298

Percent Attaining Average:

53.5%

Franchise vs Corporate Performance: Franchised territories reported an average annual revenue of 1,200,647 with a median of 857,290, while detailed expense and net income figures are reported only for Company Stores, showing average net income of 161,031, indicating franchisee topline results are reported but granular profitability metrics are available primarily for corporate-owned outlets.

Performance Variability Analysis: There is wide variability in territory performance (high 7,271,112; low 48,339), and about 53.5% of the 1,298 territories met or exceeded the average, suggesting a substantial spread where a minority of territories generate outsized revenue.

Data Scope and Limitations: The revenue figures are based on self-reported weekly reports from 90 franchisees/1,298 territories for Oct 1, 2023–Sept 30, 2024 and were not audited, and missing weekly reports and the fact that expense data come only from Company Stores limit direct comparability and inference about individual franchisee profitability.

Frequently Asked Questions

How much does it cost to open a The Maids franchise?

The total initial investment for a The Maids franchise ranges from $163,440 to $319,400, according to the 2025 Franchise Disclosure Document. This includes the franchise fee, real estate, equipment, training, and working capital.

What is the The Maids initial franchise fee?

The initial franchise fee for The Maids is $50, as stated in the 2025 FDD. This fee is paid upon signing the Franchise Agreement.

How much do The Maids franchise owners make?

The Maids franchise locations reported average gross sales of $1,200,647 and median gross sales of $857,290 in 2025, based on Item 19 of the Franchise Disclosure Document. Actual earnings vary by location, market, and operator experience.

Does The Maids have any franchise lawsuits or legal issues?

The Maids received a legal risk score of 100 out of 100 in the 2025 FDD analysis. The franchise reported no material legal proceedings.

Does The Maids offer exclusive franchise territories?

The Maids received a territory protection score of 51 out of 100. Grants a protected operating area where the franchisor will not place other physical units.

What training does The Maids provide to new franchisees?

The Maids received a training and support score of 59 out of 100. The brand provides a robust 92-hour training curriculum designed to prepare two staff members for launch, combining classroom instruction, hands-on operational training, and managerial preparation.

How many The Maids franchise locations are there?

The Maids had 1665 total locations as of the 2025 Franchise Disclosure Document.

What type of business is The Maids?

The Maids is a franchise in the Home & Commercial Services category that grants rights to establish and operate The Maids household maintenance and home services businesses.

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