Shine^®

Home & Commercial Services • Year: 2025

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What Is Shine?

Shine is a franchise in the Home & Commercial Services category that grants the right to operate a business providing residential and commercial window cleaning, pressure washing, screen cleaning, gutter cleaning, house and building detailing, and holiday light installation, storage, and removal services. It serves a mix of residential (B2C) and commercial (B2B) customers, with primary markets including residents of high-end neighborhoods and commercial businesses. The core service bundle is the suite of exterior cleaning, detailing, and holiday lighting services delivered using the Shine System, which includes eco-friendly materials, specialized training, and proprietary operating standards.

Shine Franchise: Pros and Cons

The franchisor's clean compliance record—zero government penalties, zero franchisor-initiated enforcement actions and zero franchisee judgments (all 0)—is a major strength, but a notable risk is the lack of company-owned units (0) combined with a required manager equity stake of 5% and one franchisee-initiated settlement (1).

Pros

Zero government penalties or regulatory orders (0), which is a straightforward positive and suggests the franchisor maintains a clean regulatory record compared with peers in Home & Commercial Services.

Zero franchisor-initiated enforcement actions (0), indicating the franchisor has not needed to pursue formal legal action against franchisees — a sign of lower formal conflict.

Zero franchisee-initiated judgments (0), meaning disputes have rarely progressed to court and the system shows few adjudicated conflicts.

Cons

Zero company-owned units (0), an uncommon setup in this sector that means the franchisor does not operate locations itself and therefore cannot directly field-test or iterate on operational systems.

A higher-than-typical number of franchisee-initiated settlements (1), which suggests recurring disputes have been resolved before judgment and warrants digging into the causes.

A required manager equity stake of 5% (well above typical) and the uncommon rule that a manager must hold equity, which can complicate hiring and ownership structuring and tie up partner capital.

Lawsuits & Legal Risk

69/100

NORMAL

The Facts: A 2022 sale-related dispute between franchisees included claims against the franchisor; parties mediated and resolved via settlement in February 2023 without admission of liability. The Advice: Review Item 12 territory and transfer protections, inspect sale and purchase contract terms, and request recent dispute and settlement histories during due diligence.

Territory Protection

54/100

Good

Grants a protected operating area where the franchisor will not place other physical units. Protection is contingent on meeting performance quotas; the franchisor retains the right to sell via e-commerce, develop additional units in the surrounding market, and operate under alternative trademarks, shaping market density and site-specific rights.

Training & Support

68/100

NORMAL

The brand provides a robust 95-hour training curriculum designed to prepare four individuals included in the initial franchise fee for operational launch. The program includes on-site launch assistance to support operational readiness; travel and lodging expenses, as well as any additional on-site support costs, are the franchisee's responsibility.

Unit Growth Analysis

This franchise is on an accelerating growth trajectory: unit counts climbed from 47 (2022) to 49 (2023, +2, +4.3%), 57 (2024, +8, +16.3%) and 74 (2025, +17, +29.8%). For investors, that acceleration—growth rates moving 4.3% → 16.3% → 29.8% and net additions of +2, +8, +17—signals improving franchise health and momentum, though the system is still modestly sized at 74 units so continued execution should be monitored.

How Much Does It Cost to Open a Shine Franchise?

Opening a Shine franchise requires a total initial investment of $141,570 to $189,295, according to the 2025 Franchise Disclosure Document. This range covers the franchise fee, real estate, equipment, training, and initial working capital needed to launch and operate through the early months.

Minimum Investment

$141,570

Franchise Fee

Real Estate

Equipment & Assets

Reserves

Training

Other

Maximum Investment

$189,295

Minimum Investment Breakdown

Franchise Fee$49,900

Real Estate$2,000

Equipment & Assets$6,585

Reserves$30,000

Training$6,495

Other$46,590

Maximum Investment Breakdown

Franchise Fee$49,900

Real Estate$6,000

Equipment & Assets$12,300

Reserves$60,000

Training$8,495

Other$52,600

Investment Analysis

This investment analysis is coming soon. Have ideas for other analyses you'd like us to add? Get in touch.

The initial investment amounts shown are estimates only. Actual costs may vary based on location size, business model, and multi-unit ownership arrangements. We recommend reviewing the full Franchise Disclosure Document for complete details.

How Much Do Shine Franchise Owners Make?

Shine franchise locations reported average gross sales of $461,953 and median gross sales of $353,090 in 2025, based on financial performance data disclosed in Item 19 of the Franchise Disclosure Document.

Average Gross Sales:

$461,953

Median Gross Sales:

$353,090

High Gross Sales:

$1,531,400

Low Gross Sales:

$30,855

Sample Size:

Franchise vs Corporate Performance: Reported financials are from franchised units only; there is no company-owned data presented, so comparisons to corporate-owned performance are not available.

Performance Variability Analysis: Within the Single Territory 5+ Years segment, average gross revenues (461,952.91) are substantially lower than the top-performing outlier (1,531,400.25), indicating high variability across territories in this tenure cohort.

Data Scope and Limitations: The figures are unaudited and based on franchisee reports for the 2024 measurement period, and expense or net income data are not provided, limiting assessment of profitability.

Frequently Asked Questions

How much does it cost to open a Shine franchise?

The total initial investment for a Shine franchise ranges from $141,570 to $189,295, according to the 2025 Franchise Disclosure Document. This includes the franchise fee, real estate, equipment, training, and working capital.

What is the Shine initial franchise fee?

The initial franchise fee for Shine is $49,900, as stated in the 2025 FDD. This fee is paid upon signing the Franchise Agreement.

How much do Shine franchise owners make?

Shine franchise locations reported average gross sales of $461,953 and median gross sales of $353,090 in 2025, based on Item 19 of the Franchise Disclosure Document. Actual earnings vary by location, market, and operator experience.

Does Shine have any franchise lawsuits or legal issues?

Shine received a legal risk score of 69 out of 100 in the 2025 FDD analysis. The Facts: A 2022 sale-related dispute between franchisees included claims against the franchisor; parties mediated and resolved via settlement in February 2023 without admission of liability.

Does Shine offer exclusive franchise territories?

Shine received a territory protection score of 54 out of 100. Grants a protected operating area where the franchisor will not place other physical units.

What training does Shine provide to new franchisees?

Shine received a training and support score of 68 out of 100. The brand provides a robust 95-hour training curriculum designed to prepare four individuals included in the initial franchise fee for operational launch.