Orange Shoe^®

Health & Wellness • Year: 2024

All product and company names mentioned are trademarks™ or registered® trademarks of their respective holders. Use of these names does not imply any affiliation with, sponsorship by, or endorsement by them.

What Is Orange Shoe?

Orange Shoe is a franchise in the Health & Wellness category that develops and operates branded fitness centers offering personal training and related services. The operational model is brick-and-mortar studios—typically 1,800–2,500 square feet, owned or leased in shopping centers or freestanding locations—with the system supplemented to include online training since March 2020. It serves primarily individual consumers (targeting adults 18–60) and also offers small-group and corporate wellness programs; the core service bundle includes personal fitness training, classes, small-group and corporate wellness programs, in‑home training, and individualized nutrition and weight-loss counseling.

Orange Shoe Franchise: Pros and Cons

The franchisor's biggest strength is its exceptional onboarding—Training and Support score of 100 and 160 hours of initial training (top 10% and top 5%)—which shortens the learning curve, but a major risk is weak territory safeguards (Territory Protection Score 45), meaning limited local exclusivity and higher nearby competition.

Pros

The franchisor's Training & Support score is 100 (top 10%) and they provide 160 hours of initial training (top 5%). That level of structured training prepares you thoroughly before opening and shortens the operational learning curve.

There are zero disclosed lawsuits, zero franchisor-initiated enforcement actions, and no government penalties (well below typical). A clean legal and regulatory record lowers legal friction and signals stable franchisor–franchisee relations.

Initial franchise fees are refundable — an uncommon feature (only ~11% of Health & Wellness brands offer this). Refundability protects some of your upfront cash if plans change before opening.

Cons

There are zero company-owned units (bottom 5%), so the franchisor does not operate locations themselves. That limits their ability to field-test changes and maintain firsthand operational insight, placing all system refinement on franchisees.

The Territory Protection Score is 45 (well below typical), indicating weak territory safeguards. You should expect limited protection from nearby franchised or corporate channels, which can increase local competition.

Lawsuits & Legal Risk

100

Excellent

The franchise reported no material legal proceedings.

Territory Protection

45/100

NORMAL

Grants a protected operating area where the franchisor will not place other physical units. Franchisor retains rights to sell via e-commerce channels, develop additional units in the surrounding market, acquire/convert locations and use alternative branding; protection is contingent on meeting performance quotas, with site-specific relocation rights for the franchisee.

Training & Support

100

Excellent

Orange Shoe provides a Comprehensive 160-hour training curriculum as a deep dive designed to prepare two individuals included in the initial fee for launch. The program includes on-site launch support focused on operational readiness; travel and lodging are the franchisee's responsibility, and on-site support is subject to additional franchisee-paid fees.

How Much Does It Cost to Open an Orange Shoe Franchise?

Opening an Orange Shoe franchise requires a total initial investment of $98,600 to $325,000, according to the 2024 Franchise Disclosure Document. This range covers the franchise fee, real estate, equipment, training, and initial working capital needed to launch and operate through the early months.

Minimum Investment

$98,600

Franchise Fee

Real Estate

Equipment & Assets

Reserves

Training

Other

Maximum Investment

$325,000

Minimum Investment Breakdown

Franchise Fee$39,000

Real Estate$0

Equipment & Assets$19,500

Reserves$30,000

Training$3,000

Other$7,100

Maximum Investment Breakdown

Franchise Fee$39,000

Real Estate$133,500

Equipment & Assets$71,000

Reserves$60,000

Training$4,000

Other$17,500

Investment Analysis

This investment analysis is coming soon. Have ideas for other analyses you'd like us to add? Get in touch.

The initial investment amounts shown are estimates only. Actual costs may vary based on location size, business model, and multi-unit ownership arrangements. We recommend reviewing the full Franchise Disclosure Document for complete details.

Orange Shoe Franchise Earnings: Not Disclosed

Orange Shoe did not disclose financial performance data (Item 19) in their 2024 Franchise Disclosure Document. Not all franchisors choose to publish this information, which can make it harder for prospective owners to evaluate expected revenue before investing.

This franchise company did not publish these results.

Frequently Asked Questions

How much does it cost to open an Orange Shoe franchise?

The total initial investment for an Orange Shoe franchise ranges from $98,600 to $325,000, according to the 2024 Franchise Disclosure Document. This includes the franchise fee, real estate, equipment, training, and working capital.

What is the Orange Shoe initial franchise fee?

The initial franchise fee for Orange Shoe is $39,000, as stated in the 2024 FDD. This fee is paid upon signing the Franchise Agreement.

Does Orange Shoe disclose franchise revenue data?

Orange Shoe did not disclose financial performance data (Item 19) in their 2024 FDD. Not all franchisors choose to publish this information.

Does Orange Shoe have any franchise lawsuits or legal issues?

Orange Shoe received a legal risk score of 100 out of 100 in the 2024 FDD analysis. The franchise reported no material legal proceedings.

Does Orange Shoe offer exclusive franchise territories?

Orange Shoe received a territory protection score of 45 out of 100. Grants a protected operating area where the franchisor will not place other physical units.

What training does Orange Shoe provide to new franchisees?

Orange Shoe received a training and support score of 100 out of 100. Orange Shoe provides a Comprehensive 160-hour training curriculum as a deep dive designed to prepare two individuals included in the initial fee for launch.

How many Orange Shoe franchise locations are there?

Orange Shoe had 11 total locations as of the 2024 Franchise Disclosure Document.

What type of business is Orange Shoe?

Orange Shoe is a franchise in the Health & Wellness category that develops and operates branded fitness centers offering personal training and related services.

Interested in Orange Shoe?

Get more information and connect with the franchise directly.