Moxie Salon & Beauty Bar^®

Personal Care • Year: 2026

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What Is Moxie Salon & Beauty Bar?

Moxie Salon & Beauty Bar is a franchise in the hair care and beauty category. The operational model is brick-and-mortar salons, typically 1,200–1,800 square feet located in downtown shopping districts, freestanding locations, regional malls or local shopping centers. It serves the general public (predominantly female) as individual consumers (B2C), and the core service bundle includes hair cutting, color, extensions, blowouts, manicures and other nail-care services, makeup, threading, scalp massage, occasional spray tanning, and retail sales of approved/proprietary beauty products.

Moxie Salon & Beauty Bar Franchise: Pros and Cons

A major strength is its spotless operating and legal record — zero outlet terminations, zero non-renewals, zero reacquisitions and zero disclosed lawsuits, judgments, penalties, franchisor enforcement actions or fraud claims — suggesting strong operator retention and low legal risk, but its Territory Protection Score of 45 is well below typical, implying weak territorial protection.

Pros

Zero outlet terminations, zero non‑renewals, and zero reacquisitions — much lower than what's typical in Personal Care, which suggests stronger operator retention and fewer early exits.

Zero disclosed lawsuits, zero franchisee‑initiated judgments or settlements, zero government penalties/orders, zero franchisor enforcement actions, and zero fraud claims — far fewer legal and regulatory issues than is typical in the sector, indicating a clean legal record.

Manager required equity of 0% — unlike many Personal Care franchisors that mandate manager ownership, this gives you the flexibility to structure manager compensation and ownership the way that best suits your business model.

Cons

Territory Protection Score of 45 — well below what's typical in Personal Care, which means territory protection is weak and the franchisor may be able to approve nearby locations or competing channels.

Lawsuits & Legal Risk

100

Excellent

The franchise reported no material legal proceedings.

Territory Protection

45/100

NORMAL

Grants a protected operating area where the franchisor will not place other physical units. Protection is contingent on meeting performance quotas; the franchisor retains rights to develop surrounding units, sell via e-commerce and alternative channels, operate alternative venues and retail, and use different trademarks, shaping market density and site-specific rights.

Training & Support

NORMAL

Moxie Salon & Beauty Bar provides a streamlined 59-hour training curriculum designed to prepare four individuals for launch, combining classroom instruction and hands-on practice across salon operations, service protocols, and management. The program includes on-site launch support as operational readiness assistance; franchisees are responsible for travel and living expenses, and on-site support may involve additional franchisor fees.

Unit Growth Analysis

The franchise’s growth is volatile rather than steadily accelerating: units rose from 11 to 17 in 2023 (+6 units, +54.5%), plunged to 6 in 2024 (−11 units, −64.7%), then recovered to 11 in 2026 (+5 units, +83.3% vs. 2024) — back to the 2022 level but still well below the 2023 peak of 17. For investors this suggests a partial recovery but ongoing execution or market risk: the latest 83.3% surge is meaningful percentage-wise but only +5 units on a small base, so investigate the causes of the 2023→2024 collapse and the sustainability of the recent unit additions.

How Much Does It Cost to Open a Moxie Salon & Beauty Bar Franchise?

Opening a Moxie Salon & Beauty Bar franchise requires a total initial investment of $157,900 to $404,000, according to the 2026 Franchise Disclosure Document. This range covers the franchise fee, real estate, equipment, training, and initial working capital needed to launch and operate through the early months.

Minimum Investment

$157,900

Franchise Fee

Real Estate

Equipment & Assets

Reserves

Training

Other

Maximum Investment

$404,000

Minimum Investment Breakdown

Franchise Fee$39,000

Real Estate$30,500

Equipment & Assets$69,000

Reserves$10,000

Training$500

Other$8,900

Maximum Investment Breakdown

Franchise Fee$39,000

Real Estate$149,000

Equipment & Assets$180,500

Reserves$20,000

Training$2,500

Other$13,000

Investment Analysis

This investment analysis is coming soon. Have ideas for other analyses you'd like us to add? Get in touch.

The initial investment amounts shown are estimates only. Actual costs may vary based on location size, business model, and multi-unit ownership arrangements. We recommend reviewing the full Franchise Disclosure Document for complete details.

How Much Do Moxie Salon & Beauty Bar Franchise Owners Make?

Moxie Salon & Beauty Bar franchise locations reported average gross sales of $104,080 and median gross sales of $109,407 in 2026, based on financial performance data disclosed in Item 19 of the Franchise Disclosure Document.

Average Gross Sales:

$104,080

Median Gross Sales:

$109,407

High Gross Sales:

$171,201

Low Gross Sales:

$34,126

Sample Size:

Percent Attaining Average:

55.55555555555556%

Franchise vs Corporate Performance: Franchised locations’ three-month totals averaged about 104,080 while affiliate locations show greater extremes (Affiliate Location 2’s three-month total was substantially higher), indicating at least one affiliate outperformed the franchised average over Jan–Mar 2022.

Performance Variability Analysis: Franchised three-month totals vary widely from 34,126 to 171,201 with a median (109,407) slightly above the mean, suggesting a right-skew driven by a few high-performing units and notable dispersion across outlets.

Data Scope and Limitations: The representation covers only Jan–Mar 2022 (three months) for franchised units and does not include operating costs, so results are limited in scope and are not directly indicative of full-year or net profitability.

Frequently Asked Questions

How much does it cost to open a Moxie Salon & Beauty Bar franchise?

The total initial investment for a Moxie Salon & Beauty Bar franchise ranges from $157,900 to $404,000, according to the 2026 Franchise Disclosure Document. This includes the franchise fee, real estate, equipment, training, and working capital.

What is the Moxie Salon & Beauty Bar initial franchise fee?

The initial franchise fee for Moxie Salon & Beauty Bar is $39,000, as stated in the 2026 FDD. This fee is paid upon signing the Franchise Agreement.

How much do Moxie Salon & Beauty Bar franchise owners make?

Moxie Salon & Beauty Bar franchise locations reported average gross sales of $104,080 and median gross sales of $109,407 in 2026, based on Item 19 of the Franchise Disclosure Document. Actual earnings vary by location, market, and operator experience.

Does Moxie Salon & Beauty Bar have any franchise lawsuits or legal issues?

Moxie Salon & Beauty Bar received a legal risk score of 100 out of 100 in the 2026 FDD analysis. The franchise reported no material legal proceedings.

Does Moxie Salon & Beauty Bar offer exclusive franchise territories?

Moxie Salon & Beauty Bar received a territory protection score of 45 out of 100. Grants a protected operating area where the franchisor will not place other physical units.

What training does Moxie Salon & Beauty Bar provide to new franchisees?

Moxie Salon & Beauty Bar received a training and support score of 92 out of 100. Moxie Salon & Beauty Bar provides a streamlined 59-hour training curriculum designed to prepare four individuals for launch, combining classroom instruction and hands-on practice across salon operations, service protocols, and management.

How many Moxie Salon & Beauty Bar franchise locations are there?

Moxie Salon & Beauty Bar had 11 total locations as of the 2026 Franchise Disclosure Document.

What type of business is Moxie Salon & Beauty Bar?

Moxie Salon & Beauty Bar is a franchise in the hair care and beauty category.

Interested in Moxie Salon & Beauty Bar?

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