MOOYAH^®

Food & Beverage • Year: 2025

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What Is MOOYAH?

MOOYAH is a fast-casual franchise focusing on high-quality hamburgers, other sandwiches, French fries, shakes, and related food and beverage items. Franchisees offer these products from a restaurant setting to members of the general public. Primary revenue is generated from the sale of those food and beverage items.

MOOYAH Franchise: Pros and Cons

The franchise's standout strength is its unusually strong training and support, a perfect score of 100 and Item 7 training costs of $17,000–$27,954, combined with an exceptionally clean legal record (no lawsuits, judgments, penalties, enforcement actions, or outlet terminations). The main risk is the high upfront training expense—$17,000–$27,954—which raises initial capital requirements well above industry norms.

Pros

A training and support score of 100 is well above what's typical across franchises, meaning you'll get unusually strong initial and ongoing operational support.

Both the minimum ($17,000) and maximum ($27,954) Item 7 training costs are well above what's typical, and higher training investments often correspond to more comprehensive, hands-on training—this matches the high support score and suggests thorough preparation.

Zero disclosed lawsuits, zero franchisee-initiated judgments or settlements, zero government penalties, zero franchisor enforcement actions, and zero outlet terminations are all unusually low for Food & Beverage systems, indicating a clean legal and compliance record that reduces legal and reputational friction.

Cons

Estimated initial training costs of $17,000–$27,954 are well above industry norms, increasing the upfront cash you'll need before opening.

Lawsuits & Legal Risk

100

Excellent

The franchise reported no material legal proceedings.

Territory Protection

45/100

NORMAL

Grants a protected operating area where the franchisor will not place other physical units. Franchisor retains rights to develop nearby units, acquire/convert sites, use alternative distribution and e-commerce channels; protection is contingent on performance quotas and franchisor retains site-specific rights without offering a right of first refusal.

Training & Support

100

Excellent

The brand provides an extensive 201-hour training curriculum designed to prepare two managerial staff members for launch. The program includes on-site launch assistance for operational readiness; franchisees are responsible for travel and living expenses, and additional on-site support services incur separate fees.

Unit Growth Analysis

This franchise is contracting but the decline is decelerating: units fell from 81 in 2022 to 75 in 2024 and 74 in 2025 (a net loss of 7 units, −8.6% overall), with the latest year-over-year drop only −1.3% (75 → 74). For investors this signals weakened franchise health but possible stabilization—annualized decline was roughly −3.6% between 2022–2024 versus just −1.3% in 2025—so monitor whether the slower attrition continues or reverses.

How Much Does It Cost to Open a MOOYAH Franchise?

Opening a MOOYAH franchise requires a total initial investment of $372,525 to $1,186,124, according to the 2025 Franchise Disclosure Document. This range covers the franchise fee, real estate, equipment, training, and initial working capital needed to launch and operate through the early months.

Minimum Investment

$372,525

Franchise Fee

Real Estate

Equipment & Assets

Reserves

Training

Other

Maximum Investment

$1,186,124

Minimum Investment Breakdown

Franchise Fee$40,000

Real Estate$105,219

Equipment & Assets$155,989

Reserves$40,000

Training$17,000

Other$14,317

Maximum Investment Breakdown

Franchise Fee$40,000

Real Estate$642,291

Equipment & Assets$368,379

Reserves$80,000

Training$27,954

Other$27,500

Investment Analysis

This investment analysis is coming soon. Have ideas for other analyses you'd like us to add? Get in touch.

The initial investment amounts shown are estimates only. Actual costs may vary based on location size, business model, and multi-unit ownership arrangements. We recommend reviewing the full Franchise Disclosure Document for complete details.

How Much Do MOOYAH Franchise Owners Make?

MOOYAH franchise locations reported average gross sales of $1,088,393 and median gross sales of $1,056,153 in 2025, based on financial performance data disclosed in Item 19 of the Franchise Disclosure Document.

Average Gross Sales:

$1,088,393

Median Gross Sales:

$1,056,153

High Gross Sales:

$2,193,815

Low Gross Sales:

$329,205

Sample Size:

Percent Attaining Average:

47.0%

Franchise vs Corporate Performance: The FDD provides detailed results for franchised restaurants (65 in the Complete Set) but does not provide a comparable financial breakdown for company-owned outlets, so direct franchised vs corporate performance comparisons are not possible from this Item 19.

Performance Variability Analysis: Average gross sales for franchised restaurants were 1,088,393 in 2024 with a median of 1,056,153 and a wide range from 329,205 to 2,193,815, indicating substantial variability across locations despite the mean and median being relatively close.

Data Scope and Limitations: Expense/P&L detail (COGS and labor) is available only for a subset of 34 franchised restaurants (the P&L Set) and all figures are self-reported by franchisees without independent audit, so results may not reflect net income or be fully verifiable.

Frequently Asked Questions

How much does it cost to open a MOOYAH franchise?

The total initial investment for a MOOYAH franchise ranges from $372,525 to $1,186,124, according to the 2025 Franchise Disclosure Document. This includes the franchise fee, real estate, equipment, training, and working capital.

What is the MOOYAH initial franchise fee?

The initial franchise fee for MOOYAH is $40,000, as stated in the 2025 FDD. This fee is paid upon signing the Franchise Agreement.

How much do MOOYAH franchise owners make?

MOOYAH franchise locations reported average gross sales of $1,088,393 and median gross sales of $1,056,153 in 2025, based on Item 19 of the Franchise Disclosure Document. Actual earnings vary by location, market, and operator experience.

Does MOOYAH have any franchise lawsuits or legal issues?

MOOYAH received a legal risk score of 100 out of 100 in the 2025 FDD analysis. The franchise reported no material legal proceedings.

Does MOOYAH offer exclusive franchise territories?

MOOYAH received a territory protection score of 45 out of 100. Grants a protected operating area where the franchisor will not place other physical units.

What training does MOOYAH provide to new franchisees?

MOOYAH received a training and support score of 100 out of 100. The brand provides an extensive 201-hour training curriculum designed to prepare two managerial staff members for launch.

How many MOOYAH franchise locations are there?

MOOYAH had 74 total locations as of the 2025 Franchise Disclosure Document.

What type of business is MOOYAH?

MOOYAH is a fast-casual franchise focusing on high-quality hamburgers, other sandwiches, French fries, shakes, and related food and beverage items.

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