Hallmark Homecare^®

Senior & Assisted Living Services • Year: 2025

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What Is Hallmark Homecare?

Hallmark Homecare is a franchise that offers caregiver search, recruitment, and placement services to elderly and other clients, providing non-medical personal care, homemaking, and companionship. It serves individual consumers (B2C), with Services paid privately or through third-party payors such as insurance. The core service bundle comprises Client Liaison Services (client intake, interviewing, contracting, invoicing) and Caregiver Fulfillment Services (searching for, vetting, background-checking, and placing caregivers).

Hallmark Homecare Franchise: Pros and Cons

Outstanding training and support (training score 100, top 5%) helps you get up to speed quickly, but the high Item 7 fee range — $159,000 minimum to $264,000 maximum — can substantially raise your total upfront franchisor payments despite a $35,000 initial franchise fee.

Pros

Training and support score of 100 (top 5%) — the franchisor provides exceptionally strong training and ongoing support, which lowers the startup learning curve and helps you operate to standard quickly.

Zero disclosed lawsuits, zero franchisee-initiated judgments/settlements, zero government penalties, and zero franchisor-initiated enforcement actions (all bottom 5%) — a clean legal and regulatory record reduces the likelihood of costly disputes or regulatory surprises.

The $35,000 initial franchise fee is well below typical for Senior & Assisted Living Services, leaving you with more cash on hand for build-out, staffing, or local marketing.

Cons

Company-owned units: 0 (bottom 5%) — the franchisor does not operate any locations, which limits their ability to field-test changes and maintain firsthand knowledge of day-to-day operations.

Item 7 fee range minimum $159,000 / maximum $264,000 (both well above typical) — the high Item 7 minimum and maximum mean your total upfront fee obligations payable to the franchisor can be substantially higher than the headline initial fee.

Territory protection score 45 (bottom 5%) — you will have weak territory protection, so the franchisor may approve nearby openings or competing channels that reduce your exclusive catchment.

Lawsuits & Legal Risk

100

Excellent

The franchise reported no material legal proceedings.

Territory Protection

45/100

NORMAL

Grants a protected operating area where the franchisor will not place other physical units; protection is contingent on meeting performance quotas, and the franchisor retains rights to sell via e‑commerce and retail/alternative venues, to deploy different trademarks, to acquire/convert or develop additional units nearby, while the franchisee retains relocation rights.

Training & Support

100

Excellent

The brand provides a robust 75-hour training curriculum designed to prepare two staff members for launch. The program does not include on-site launch assistance; franchisees are responsible for travel and living expenses.

Unit Growth Analysis

This franchise grew from 3 units in 2023 to 25 in 2024 and 36 in 2025, adding 22 units then 11 units — a continued expansion but with clear deceleration. The latest 44.0% year‑over‑year growth shows healthy momentum, but the drop from roughly 733% growth in 2024 to 44% in 2025 indicates a shift from an initial rapid roll‑out to a more normalized, maturing growth phase that investors should pair with unit‑level economics and pipeline visibility.

How Much Does It Cost to Open a Hallmark Homecare Franchise?

Opening a Hallmark Homecare franchise requires a total initial investment of $149,500 to $279,500, according to the 2025 Franchise Disclosure Document. This range covers the franchise fee, real estate, equipment, training, and initial working capital needed to launch and operate through the early months.

Minimum Investment

$149,500

Franchise Fee

Real Estate

Equipment & Assets

Reserves

Training

Other

Maximum Investment

$279,500

Minimum Investment Breakdown

Franchise Fee$159,000

Real Estate$0

Equipment & Assets$1,500

Reserves$40,000

Training$1,500

Other$-52,500

Maximum Investment Breakdown

Franchise Fee$264,000

Real Estate$0

Equipment & Assets$4,000

Reserves$55,000

Training$2,000

Other$-45,500

Investment Analysis

This investment analysis is coming soon. Have ideas for other analyses you'd like us to add? Get in touch.

The initial investment amounts shown are estimates only. Actual costs may vary based on location size, business model, and multi-unit ownership arrangements. We recommend reviewing the full Franchise Disclosure Document for complete details.

How Much Do Hallmark Homecare Franchise Owners Make?

Hallmark Homecare franchise locations reported average gross sales of $1,293,962 and median gross sales of $1,012,290 in 2025, based on financial performance data disclosed in Item 19 of the Franchise Disclosure Document.

Average Gross Sales:

$1,293,962

Median Gross Sales:

$1,012,290

High Gross Sales:

$2,758,297

Low Gross Sales:

$510,464

Sample Size:

Percent Attaining Average:

40.0%

Franchise vs Corporate Performance: Only franchised outlet data are provided (no company-owned or corporate results) so performance comparisons to corporate units cannot be made from this Item 19.

Performance Variability Analysis: Gross sales vary materially among the five franchised outlets (range 510,464 to 2,758,297; average 1,293,961.8) with only 40% of outlets at or above the mean, indicating substantial dispersion likely driven by location, client volume and maturity.

Data Scope and Limitations: The sample is small (five units), the franchisor reports adjustments/normalizations (excluding owner compensation and some expenses), and the figures have not been audited, so results may not represent future or typical franchisee outcomes.

Frequently Asked Questions

How much does it cost to open a Hallmark Homecare franchise?

The total initial investment for a Hallmark Homecare franchise ranges from $149,500 to $279,500, according to the 2025 Franchise Disclosure Document. This includes the franchise fee, real estate, equipment, training, and working capital.

What is the Hallmark Homecare initial franchise fee?

The initial franchise fee for Hallmark Homecare is $35,000, as stated in the 2025 FDD. This fee is paid upon signing the Franchise Agreement.

How much do Hallmark Homecare franchise owners make?

Hallmark Homecare franchise locations reported average gross sales of $1,293,962 and median gross sales of $1,012,290 in 2025, based on Item 19 of the Franchise Disclosure Document. Actual earnings vary by location, market, and operator experience.

Does Hallmark Homecare have any franchise lawsuits or legal issues?

Hallmark Homecare received a legal risk score of 100 out of 100 in the 2025 FDD analysis. The franchise reported no material legal proceedings.

Does Hallmark Homecare offer exclusive franchise territories?

Hallmark Homecare received a territory protection score of 45 out of 100. Grants a protected operating area where the franchisor will not place other physical units; protection is contingent on meeting performance quotas, and the franchisor retains rights to sell via e‑commerce and retail/alternative venues, to deploy different trademarks, to acquire/convert or develop additional units nearby, while the franchisee retains relocation rights.

What training does Hallmark Homecare provide to new franchisees?

Hallmark Homecare received a training and support score of 100 out of 100. The brand provides a robust 75-hour training curriculum designed to prepare two staff members for launch.

How many Hallmark Homecare franchise locations are there?

Hallmark Homecare had 36 total locations as of the 2025 Franchise Disclosure Document.

What type of business is Hallmark Homecare?

Hallmark Homecare is a franchise that offers caregiver search, recruitment, and placement services to elderly and other clients, providing non-medical personal care, homemaking, and companionship.

Interested in Hallmark Homecare?

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