BWW^®

Food & Beverage • Year: 2024

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What Is BWW?

BWW is a sports-entertainment-oriented, casual/fast-casual sports bar concept that features chicken wings, sandwiches, other menu items and beverages. Franchise operations include on-premises dining as a Sports Bar and also carry-out, delivery and off-premises-focused BWW‑GO units, with revenue generated from food and beverage sales, including alcoholic beverages. Franchises are for full-size Sports Bars and may be developed at conventional or Non-Traditional Locations, including military bases, universities, airports, stadiums, hotels, shopping center food courts and multi-brand combo sites with other restaurants.

BWW Franchise: Pros and Cons

The franchisor provides industry-leading onboarding — 260 total training hours (top 10%) and a 100 training/support score — giving thorough hands-on preparation, but the system faces significant legal and regulatory exposure with 6 disclosed lawsuits, 5 fraud allegations and 3 government penalties, which warrants close due diligence.

Pros

260 total training hours (top 10%) and a 100 training/support score (top quarter) — the franchisor invests heavily in onboarding, so you'll receive thorough, hands-on preparation before opening. This level of training is generally viewed as strong support for new operators.

$1,250 initial franchise fee (bottom 5%) — the very low entry fee leaves you with more cash on hand for build-out and early operating expenses compared with most Food & Beverage peers.

0 franchisor-initiated enforcement actions (bottom 5%) — the franchisor has not resorted to formal legal actions against franchisees, a positive signal that the system is not frequently engaged in adversarial enforcement.

Cons

9 outlet terminations (top 5%) — the number of terminations is unusually high for a system this size, suggesting some operators have exited the system earlier than expected and warranting closer review of why those exits occurred.

System-level legal and regulatory exposure: 6 disclosed lawsuits (top 10%), 5 cases alleging fraud (top 5%), and 3 government agency penalties/orders (top 10%) — this cluster of litigation and regulatory actions is higher than typical and should be investigated in detail during due diligence.

High upfront and reserve requirements: Item 7 total min $2,443,345 and total max $4,830,320 (both top 5%), plus reserves min $100,000 and max $150,000 (top 10%) — the estimated startup and required cash-on-hand are well above industry peers, increasing your financing and working-capital needs.

Lawsuits & Legal Risk

73/100

NORMAL

Part 1 (The Facts): Consumer class actions allege undisclosed takeout service fees and mislabeling of 'boneless wings'; prior delivery-fee class action settled. Affiliates settled no-poaching claims and a data-security consent order with penalties. Part 2 (The Advice): Review FDD fee/product disclosures, franchise employment/no-poach and post-termination clauses, data-security obligations, and consult franchise counsel.

Territory Protection

53/100

Good

Grants a protected operating area where the franchisor will not place other physical units. Franchisor retains e-commerce and alternative distribution channel sales, use of other trademarks and venues including retail, rights to acquire/convert locations, and may reduce protection contingent on meeting performance quotas, affecting market density; franchisee keeps site-specific rights.

Training & Support

100

Excellent

The brand provides an extensive 260-hour training curriculum designed to prepare four staff members for launch. The program includes on-site launch support for operational readiness available at an additional cost, and franchisees are responsible for travel and living expenses.

How Much Does It Cost to Open a BWW Franchise?

Opening a BWW franchise requires a total initial investment of $2,443,345 to $4,830,320, according to the 2024 Franchise Disclosure Document. This range covers the franchise fee, real estate, equipment, training, and initial working capital needed to launch and operate through the early months.

Minimum Investment

$2,443,345

Franchise Fee

Real Estate

Equipment & Assets

Reserves

Training

Other

Maximum Investment

$4,830,320

Minimum Investment Breakdown

Franchise Fee$12,500

Real Estate$1,547,500

Equipment & Assets$1,142,245

Reserves$100,000

Training$8,000

Other$-366,900

Maximum Investment Breakdown

Franchise Fee$25,000

Real Estate$2,320,000

Equipment & Assets$1,532,520

Reserves$150,000

Training$92,000

Other$710,800

Investment Analysis

This investment analysis is coming soon. Have ideas for other analyses you'd like us to add? Get in touch.

The initial investment amounts shown are estimates only. Actual costs may vary based on location size, business model, and multi-unit ownership arrangements. We recommend reviewing the full Franchise Disclosure Document for complete details.

How Much Do BWW Franchise Owners Make?

BWW franchise locations reported average gross sales of $3,455,211 and median gross sales of $3,324,905 in 2024, based on financial performance data disclosed in Item 19 of the Franchise Disclosure Document.

Average Gross Sales:

$3,455,211

Median Gross Sales:

$3,324,905

High Gross Sales:

$8,907,820

Low Gross Sales:

$1,258,636

Sample Size:

523

Percent Attaining Average:

44.2%

Franchise vs Corporate Performance: Franchised sports bars had a higher average AUV (3,455,211) than company-owned bars (3,251,557) in 2023, indicating franchised locations on average generated more gross sales that year.

Performance Variability Analysis: There is substantial variability among franchised outlets, with AUVs ranging from 1,258,636 to 8,907,820 and a median (3,324,905) slightly below the mean, suggesting positive skew from high-performing outliers.

Data Scope and Limitations: The figures cover 2023 franchised outlets only, are unaudited, exclude recently opened/closed/atypical locations, and do not reflect costs or net income, limiting their use for profitability forecasting.

Frequently Asked Questions

How much does it cost to open a BWW franchise?

The total initial investment for a BWW franchise ranges from $2,443,345 to $4,830,320, according to the 2024 Franchise Disclosure Document. This includes the franchise fee, real estate, equipment, training, and working capital.

What is the BWW initial franchise fee?

The initial franchise fee for BWW is $1,250, as stated in the 2024 FDD. This fee is paid upon signing the Franchise Agreement.

How much do BWW franchise owners make?

BWW franchise locations reported average gross sales of $3,455,211 and median gross sales of $3,324,905 in 2024, based on Item 19 of the Franchise Disclosure Document. Actual earnings vary by location, market, and operator experience.

Does BWW have any franchise lawsuits or legal issues?

BWW received a legal risk score of 73 out of 100 in the 2024 FDD analysis. Part 1 (The Facts): Consumer class actions allege undisclosed takeout service fees and mislabeling of 'boneless wings'; prior delivery-fee class action settled.

Does BWW offer exclusive franchise territories?

BWW received a territory protection score of 53 out of 100. Grants a protected operating area where the franchisor will not place other physical units.

What training does BWW provide to new franchisees?

BWW received a training and support score of 100 out of 100. The brand provides an extensive 260-hour training curriculum designed to prepare four staff members for launch.

How many BWW franchise locations are there?

BWW had 1185 total locations as of the 2024 Franchise Disclosure Document.

What type of business is BWW?

BWW is a sports-entertainment-oriented, casual/fast-casual sports bar concept that features chicken wings, sandwiches, other menu items and beverages.

Interested in BWW?

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