Appell^®

Other Services • Year: 2025

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What Is Appell?

Appell offers franchised paving, maintenance, and striping services focused on parking lots. The operational model permits a home office as the Approved Location while requiring a company vehicle, one trailer, and 250–2,000 sq ft of storage for inventory and equipment, supporting field work. It serves primarily business customers but also industrial and residential parking lot clients. The core service bundle is the provision of paving, maintenance, and striping services using Appell’s proprietary methods and operational software.

Appell Franchise: Pros and Cons

The franchisor shows a remarkably clean legal record—0 lawsuits, 0 franchisee judgments/settlements, 0 government penalties, and 0 enforcement actions—suggesting low legal friction for operators. However, the reported 0 reacquired outlets, while below typical levels, doesn’t reveal closures, transfers, or overall churn, limiting visibility into long‑term turnover.

Pros

There are 0 outlet terminations and 0 non-renewals—well below what's typical in Other Services—indicating operators have largely stayed in the system and suggesting better-than-average operator retention.

The franchisor reports 0 lawsuits, 0 franchisee-initiated judgments/settlements, 0 government penalties, and 0 franchisor-initiated enforcement actions—well below typical disclosure levels—which points to a clean legal and regulatory record and lower legal friction for operators.

Item 7 training minimum is $0 and the manager-required equity percentage is 0—both well below typical for Other Services—reducing your immediate out-of-pocket training cost and giving flexibility on manager ownership structures.

Cons

The count of 0 reacquired outlets—well below typical for Other Services—does not, on its own, reveal how much churn the system experiences; without broader data on closures, transfers, or overall churn, you have limited visibility into long-term operator turnover.

Lawsuits & Legal Risk

100

Excellent

The franchise reported no material legal proceedings.

Territory Protection

50/100

NORMAL

Grants a protected operating area where the franchisor will not place other physical units. The franchisor retains the right to develop units in the surrounding market, acquire/convert sites, use different trademarks and e-commerce and alternative venues; protection is contingent on meeting performance quotas, while the franchisee retains relocation rights.

Training & Support

44/100

NORMAL

Appell provides a focused 39-hour training curriculum designed to prepare two initial franchisee personnel for launch, combining classroom instruction with hands-on operational modules. The program includes on-site launch support to assist operational readiness; franchisees are responsible for travel and lodging expenses, and on-site assistance may carry additional costs.

How Much Does It Cost to Open an Appell Franchise?

Opening an Appell franchise requires a total initial investment of $105,450 to $274,200, according to the 2025 Franchise Disclosure Document. This range covers the franchise fee, real estate, equipment, training, and initial working capital needed to launch and operate through the early months.

Minimum Investment

$105,450

Franchise Fee

Real Estate

Equipment & Assets

Reserves

Training

Other

Maximum Investment

$274,200

Minimum Investment Breakdown

Franchise Fee$35,000

Real Estate$0

Equipment & Assets$38,250

Reserves$15,000

Training$0

Other$17,200

Maximum Investment Breakdown

Franchise Fee$55,000

Real Estate$13,000

Equipment & Assets$131,650

Reserves$30,000

Training$7,000

Other$37,550

Investment Analysis

This investment analysis is coming soon. Have ideas for other analyses you'd like us to add? Get in touch.

The initial investment amounts shown are estimates only. Actual costs may vary based on location size, business model, and multi-unit ownership arrangements. We recommend reviewing the full Franchise Disclosure Document for complete details.

How Much Do Appell Franchise Owners Make?

Appell franchise locations reported average gross sales of $2,939 and median gross sales of $2,500 in 2025, based on financial performance data disclosed in Item 19 of the Franchise Disclosure Document.

Average Gross Sales:

$2,939

Median Gross Sales:

$2,500

High Gross Sales:

$6,428

Low Gross Sales:

$1,101

Sample Size:

Franchise vs Corporate Performance: The franchised sample jobs (average gross per sample job 2938.84) are materially higher than the single affiliate sample jobs reported, but the affiliate sample size is one and not representative.

Performance Variability Analysis: There is substantial variability across sample jobs (range 1101 to 6428 and median 2500), indicating outcomes can differ widely by location and project type.

Data Scope and Limitations: Data are limited to one selected local and one selected national job from four franchised outlets (and one affiliate) in 2024, are self-reported, and were not audited, so results should not be interpreted as annual per-unit revenues.

Frequently Asked Questions

How much does it cost to open an Appell franchise?

The total initial investment for an Appell franchise ranges from $105,450 to $274,200, according to the 2025 Franchise Disclosure Document. This includes the franchise fee, real estate, equipment, training, and working capital.

What is the Appell initial franchise fee?

The initial franchise fee for Appell is $35,000, as stated in the 2025 FDD. This fee is paid upon signing the Franchise Agreement.

How much do Appell franchise owners make?

Appell franchise locations reported average gross sales of $2,939 and median gross sales of $2,500 in 2025, based on Item 19 of the Franchise Disclosure Document. Actual earnings vary by location, market, and operator experience.

Does Appell have any franchise lawsuits or legal issues?

Appell received a legal risk score of 100 out of 100 in the 2025 FDD analysis. The franchise reported no material legal proceedings.

Does Appell offer exclusive franchise territories?

Appell received a territory protection score of 50 out of 100. Grants a protected operating area where the franchisor will not place other physical units.

What training does Appell provide to new franchisees?

Appell received a training and support score of 44 out of 100. Appell provides a focused 39-hour training curriculum designed to prepare two initial franchisee personnel for launch, combining classroom instruction with hands-on operational modules.

How many Appell franchise locations are there?

Appell had 9 total locations as of the 2025 Franchise Disclosure Document.

What type of business is Appell?

Appell offers franchised paving, maintenance, and striping services focused on parking lots.

Interested in Appell?

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